Mobile App UX / UI Design & Prototype

Categories
UI design UX design Competitive analysis Mobile app development
Skills
user experience (ux) design user interface (ui) design design thinking user research project management client needs assessment mobile application development
Project scope

What is the main goal for this project?

We are an [type of startup or established company] that would like support with [designing a mobile app or adding a new feature to our existing app] that will launch [approximate date you’d like to publicly release this app or feature]. Our mission is to [state your company’s ultimate goal and how you hope to achieve it]. We are hoping to collaborate with a group of talented students who can complete the end-to-end design process with the ultimate goal of [state what you hope to accomplish with this mobile app or new feature; e.g. providing a personalized, seamless experience that keeps users engaged; developing a new sales channel; strengthen brand visibility and build customer loyalty; etc.].

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


  • Conducting background research on our existing products or what our competitors are doing. We are happy to provide a walkthrough or completed research to help bring them up to speed.
  • Identifying key pain points with existing products and opportunities for differentiation from the competition.
  • Planning out the user flow and how the app is structured, optimizing for [enter a metric this meaningful to your business].
  • Practice with various digital design tools such as Figma. We strongly recommend students use Figma as this is the industry standard.
  • Creation of a screen by screen digital prototype of the newly designed [mobile app or feature].
  • Conducting usability tests with current or prospective users to better understand how this [app or feature] can be improved and made more user friendly.
  • Present the final design screens to us with the context of all their choices they made, problems they encountered, and next steps they recommend.


Final deliverables should include:


  • The final design files and a digital prototype made in Figma
  • Documentation of your user research
  • A 10-15 minute presentation of your design process and what you made
  • A final report that hands off your work


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:


  • Current product/market understanding
  • Brand assets and guidance
  • Input on choices, problems or anything else the students might encounter