University of Alberta
University of Alberta
Log in Sign up

MBA Consumer Behavior Consultancy

MKTG 6226
Closed
Archived NE
Archived NE
Boston, Massachusetts, United States
Alexandra Jonca
Riipen Customer Success Coordinator
(0)
3
Timeline
  • January 7, 2018
    Experience start
  • February 16, 2018
    Midway Check In
  • April 18, 2018
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Boston, Massachusetts, United States
Any company type
Any industries
Categories
Market research Marketing strategy
Skills
consumer insights consulting consumer behaviour analysis consumer research
Learner goals and capabilities

MBA students will analyze a consumer behavior challenge your organization is facing, develop solutions that are grounded in an understanding of consumer behavior, and make recommendations for evaluating success.

Learners
Any level
35 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will each individually conduct background research on your company and its consumer behavior challenge that will be incorporated into their final reports. The final deliverables include:

  • Final report: Student groups (5 team members per group) will provide you with a report with proposed solutions to your company’s consumer behavior challenge that are grounded in the science of behavior change and recommendations for evaluating the success of the solutions.
  • Final Presentation: On the last day of class, student groups (5 team members per group) will deliver a 5-10 minute presentation that includes an overview of their report and a hard copy of the presentation slides.
Project timeline
  • January 7, 2018
    Experience start
  • February 16, 2018
    Midway Check In
  • April 18, 2018
    Experience end
Project Examples

MBA students will analyze a consumer behavior challenge or opportunity your organization is facing. They will then develop strategies, recommendations and solutions for moving forward and evaluating success.

Project examples include, but are not limited to:

  • How do we get and keep consumers’ attention?
  • How do we shape perceptions and facilitate understanding?
  • How do we reduce forgetting and make a lasting impression?
  • How do we use subtle environmental cues to influence consumers choices?
  • How do we effectively persuade consumers to change their attitudes?
  • How do we leverage social norms and influence to change behavior?
  • How do we craft “sticky,” contagious, and viral content?
  • How do we use choice architecture to “nudge” consumers’ decisions?
  • How do we manage consumers’ expectations?
  • How do we increase follow-through?

The class will be guided by an instructor with experience translating consumer insights into program improvements as a fellow on the White House Social and Behavioral Sciences Team and United States Office of Evaluation Sciences. You will work with the instructor ahead of time to ensure the the project is a good fit, and that the best information is given to students to enable them to give you strong recommendations.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

The MKTG 6226 (MBA) class meets on Thursdays at 7:30-9:30 PM. Final presentations will be Thursday, April 12, 2018 at 7:30-9:30 PM, which you are invited to attend.

At the beginning of the course, provide the students with a brief overview of your company and its consumer behavior challenge (in person or via the instructor).

Throughout the course, offer students a opportunities to learn more about your company, your products and services, and your consumers (e.g., invite students to tour, visit, or volunteer at your organization or provide product samples), and make yourself available for students to ask questions once or twice during the semester.

At the end of the course, attend final presentations and offer constructive feedback.