University of Alberta
University of Alberta
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Start-Up & Small Business Consulting

ENT 419
Closed
Main contact
Suffolk University
Suffolk University
Boston, Massachusetts, United States
Chaim Letwin
Associate Professor
3
Timeline
  • September 15, 2020
    Experience start
  • October 16, 2020
    Milestone 1 Presentation
  • November 14, 2020
    Milestone 2 Presentation
  • December 15, 2020
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Startup, Small to medium enterprise, Sole proprietorship, Incubator
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis business consulting business strategy marketing strategy strategy
Learner goals and capabilities

Student-consultants will work with your small business or start-up to provide strategic recommendations on a challenge or opportunity you are facing.

Learners

Learners
Undergraduate
Any level
20 learners
Project
100 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1 - Project Deep Dive: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project. Teams will also present this in the last class. Organization representative(s) are required to attend this session.

Phase 2 - Project Miletones: Students will work on deliverables outlined in the project plan. Teams will routinely communicate with organization representative(s) as needed to complete project tasks.Teams will also present this in class. Organization representative(s) are required to attend these presentations (virtual attendance also available).

Phase 3 - Final Presentation, Report and Deliverables: Students will submit a detailed report on the outcomes of the project, along with project deliverables. Teams will also present this in the last class. Organization representative(s) are required to attend these presentations (virtual attendance also available).

Project timeline
  • September 15, 2020
    Experience start
  • October 16, 2020
    Milestone 1 Presentation
  • November 14, 2020
    Milestone 2 Presentation
  • December 15, 2020
    Experience end

Project examples

Starting in September, a group of 4 senior students in an entrepreneurship course will tackle a challenge or opportunity facing your small business or start-up over 3 months and a total of 400 hours of work.

Your business will provide the students an area of focus and your goals for the project, and they will deliver analysis, insights and recommendations to provide value to your organization in addressing that topic.

Areas of focus can include, but are not limited to:

  • Creation of a complete business plan for product or service.
  • Development of a new market entry strategy.
  • Development of a social media campaign and assistance with content creation.
  • Design of a marketing plan.
  • Performance of a detailed competitive analysis.
  • Development of product/service costing models.
  • Identification of business models and new opportunities.

Students are assessed on whether or not they produce value for you and your firm!

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be a start-up or small business.
  • Q2 - Checkbox
    Be responsive to routine emails to answer any questions or concerns that the student(s) may have as they progress.
  • Q3 - Checkbox
    Attend the final presentation (75 mins) in December to listen to findings, recommendations, and to provide feedback.
  • Q4 - Checkbox
    Be available for 2 status meetings (75 minutes each, you can attend virtually or in person) throughout the term.
  • Q5 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q6 - Checkbox
    Attend a class (75 mins) in September to introduce yourself, your company, and define the KPIs that students will be measured against for this project.