University of Alberta
University of Alberta
Log in Sign up

Tourism & Hotel Management Practicum Placement

THMG 340
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Fabricio Matheus
Instructor
(5)
1
Timeline
  • September 21, 2021
    Experience start
  • October 19, 2021
    Check In
  • November 16, 2021
    Project Scope Meeting
  • December 1, 2021
    Experience end
Experience
22/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Market research Operations Project management Marketing strategy Hospitality, tourism & culinary arts
Skills
empathy marketing communications marketing training and development service improvement service improvement planning branding management tourism blogs
Learner goals and capabilities

As the Hospitality and Tourism industry is becoming one of the fastest growing economic sectors in the world, the success of these businesses will depend the ability to understand the hospitality market and ensure offerings are appropriate and extended based on business demands.

Our students from the Tourism & Hotel Management Program will offer their recently learned knowledge and skills to help your business understand the market they are competing in, analyze past and project future revenues, create strategies to plan for growth, develop and identify branding opportunities and develop financial forecasts.

We are open to group projects for 2-4 students as well as independent projects.

The time commitment is an approximation and are happy to discuss projects that require more or less hours.

**All companies must complete CNC's specific practicum evaluation feedback form at the end of the placement.**

Learners
Diploma
Any level
36 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

These are examples what students can work on:

  • Covid-19 related reopening plan
  • Target market assessment
  • Personas, Customer Journey Map, Empathy Map
  • Value Proposition Canvas, Positioning Map
  • Recruiting plan, staffing plan
  • New employee training plan
  • Event proposal and execution plan
  • Digital marketing communication plan
  • SEO Keyword recommendations
  • Contents marketing (Blogs), Content Calendar
  • Customer recovery training plan
  • Customer service improvement plan
  • Virtual (or in-person) event plan
  • New product/menu-launch strategy
Project timeline
  • September 21, 2021
    Experience start
  • October 19, 2021
    Check In
  • November 16, 2021
    Project Scope Meeting
  • December 1, 2021
    Experience end
Project Examples

Based on organizational goal, students will conduct market research to create a deliverable you can implement in your organization. Students may undertake the following approaches:

  • Industry profile and outlook
  • Target market analysis and Consumer behaviors
  • Competitor analysis
  • Strategic marketing
  • Pricing strategy and Project-based financial forecasting
  • Digital marketing
  • Propose solutions to special event issues by researching industry standards and best practices
  • Design, plan and execute diverse events (In-person/Virtual/Hybrid)
Companies must answer the following questions to submit a match request to this experience:

At the beginning of the project, we will require a project scope meeting between the company and students.

Provide a dedicated contact who is available to attend the scheduled milestone meetings and answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick chat with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

At the end of the project, we will require a project close interview between the company, students, and instructor, which will help provide the students feedback for how they performed and opportunities for growth.

After completion of the project, we will require each student's evaluation.