University of Alberta
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Creating a Winning Business

MN5W50
Closed
London Metropolitan University
London Metropolitan University
London, England, United Kingdom
Chahid Fourali
Associate Professor
(2)
5
Timeline
  • October 16, 2023
    Experience start
  • December 15, 2023
    Experience end
Experience
7/7 project matches
Dates set by experience
Preferred companies
United Kingdom
Startup, Small to medium enterprise
Any industries
Categories
Market research Competitive analysis Market expansion Product or service launch
Skills
research reports online communication value propositions research new product development
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from London Metropolitan University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will help develop the business offer and contrast it with that of the competition, with a view to identify a unique value proposition. Any current issue presented by the selected business will be evaluated in the light of their competitive offer. The value proposition can be current or based on a new product or service.

Students can research the company in the light of the competition and provide a report about how to resolve current issues.

Learners
Graduate
Any level
130 learners
Project
24 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include:


  • A business-wide summary report on the business offer and how the solution can improve it
  • A research report with target customer groups.
Project timeline
  • October 16, 2023
    Experience start
  • December 15, 2023
    Experience end
Project Examples

Learners in groups of 3-7 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 


  • Reaching and communicating with customers
  • Identifying new customer target groups
  • Offering a new product or service
  • Testing a new product or service
  • Supporting the development of a business plan


Companies must answer the following questions to submit a match request to this experience:

Do you have a mentor that can advise the students about sources of information etc

Do you accept more than one student, who can work together or separately.

Are you a start-up business or small business with a maximum of 20 employees?