Marketing and Society
Timeline
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January 7, 2025Experience start
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January 28, 2025Milestone 1 - Presentation to Company
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February 18, 2025Milestone 2 - Presentation to Company
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April 12, 2025Final project presentation
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April 12, 2025Experience end
Timeline
-
January 7, 2025Experience start
-
January 28, 2025Milestone 1 - Presentation to Company
Students will make initial presentations showing their understanding of the company, the competitive environment, and their initial marketing ideas.
-
February 18, 2025Milestone 2 - Presentation to Company
Students will make presentations showing their initial marketing plans and financial analysis.
-
April 12, 2025Final project presentation
Students will present their final marketing presentation incorporating their research and the company's feedback from previous sessions. A formal, academically supported marketing plan and their presentation slides will be provided to the organization.
-
April 12, 2025Experience end
Categories
Communications Market research Project management Market expansion Marketing strategySkills
microsoft officeAre you looking for fresh perspectives to enhance your marketing strategies?
Bring on students from Alma College to be your learner-consultants, in a project-based experience.
About Us:
In this course, students will explore the principles underlying the transfer of goods and services from producer to consumer. Students will delve into the institutions and systems of distribution, as well as the functions and policies of marketing.
The Ideal Partner:
We're on the lookout for business owners who breathe passion into collaboration, armed with clear projects and a concise business problem statement. Whether your project leans towards research, tasks, or a perfect blend of both, we invite you to be flexible and open to negotiations in defining the project scope.
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
-
January 7, 2025Experience start
-
January 28, 2025Milestone 1 - Presentation to Company
-
February 18, 2025Milestone 2 - Presentation to Company
-
April 12, 2025Final project presentation
-
April 12, 2025Experience end
Timeline
-
January 7, 2025Experience start
-
January 28, 2025Milestone 1 - Presentation to Company
Students will make initial presentations showing their understanding of the company, the competitive environment, and their initial marketing ideas.
-
February 18, 2025Milestone 2 - Presentation to Company
Students will make presentations showing their initial marketing plans and financial analysis.
-
April 12, 2025Final project presentation
Students will present their final marketing presentation incorporating their research and the company's feedback from previous sessions. A formal, academically supported marketing plan and their presentation slides will be provided to the organization.
-
April 12, 2025Experience end
Project Examples
Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
- Identifying, describing, and critiquing major marketing strategies (i.e., marketing research, marketing and promotional mix).
- Discussing, defining, and applying various aspects of the Strategic Marketing Planning Process to a marketing problem.
- Demonstrating an understanding of the marketing mix, and how it fits within the strategic plan for organizations.
- Comparing the connection between marketing with other aspects of business management.
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?
Timeline
-
January 7, 2025Experience start
-
January 28, 2025Milestone 1 - Presentation to Company
-
February 18, 2025Milestone 2 - Presentation to Company
-
April 12, 2025Final project presentation
-
April 12, 2025Experience end
Timeline
-
January 7, 2025Experience start
-
January 28, 2025Milestone 1 - Presentation to Company
Students will make initial presentations showing their understanding of the company, the competitive environment, and their initial marketing ideas.
-
February 18, 2025Milestone 2 - Presentation to Company
Students will make presentations showing their initial marketing plans and financial analysis.
-
April 12, 2025Final project presentation
Students will present their final marketing presentation incorporating their research and the company's feedback from previous sessions. A formal, academically supported marketing plan and their presentation slides will be provided to the organization.
-
April 12, 2025Experience end