University of Alberta
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Marketing Research Project

MKT 4650
Closed
William Paterson University
William Paterson University
Wayne, New Jersey, United States
Bela Florenthal
Associate Professor of Marketing
1
Timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Business-to-consumer companies
Consumer goods, Retail, Products targeting millennials, Services targeting millennials

Experience scope

Categories
Marketing strategy
Skills
written communication group collaboration interpretation
Learner goals and capabilities

The students will conduct a marketing research project on a specific company. They will collect qualitative + quantitative data, analyze the data, and create an actionable report based on the findings.

Learners

Learners
Undergraduate
Any level
10 learners
Project
25 hours per learner
Learners self-assign
Teams of 10
Expected outcomes and deliverables

Final project deliverable is a report that will include:

1. Summary of the qualitative research, including key findings

2. Summary of the quantitative research, including key findings

3. Recommendations to improve marketing operations of the business

Project timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end

Project Examples

Requirements

A group of 10 students will be working on developing and completing a marketing research project for your company. The areas or focus will including:

1. Secondary Research: data analysis of your brand, product/service, and the industry

2. Primary Qualitative Research: in-depth interviews/focus groups with consumers will be conducted and analyzed

3. Primary Quantitative Research: a digital survey will be designed and distributed to consumers/users/stakeholders (total 100), data will be collected and analyzed using SPSS software

4. A final report with the research results and recommendations to improve your business's marketing operations will be produced.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox