University of Alberta
University of Alberta
Log in Sign up

Marketing Research Project

MKT 4650
Closed
William Paterson University
William Paterson University
Wayne, New Jersey, United States
Bela Florenthal
Associate Professor of Marketing
1
Timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Business-to-consumer companies
Consumer goods, Retail, Products targeting millennials, Services targeting millennials

Experience scope

Categories
Marketing strategy
Skills
written communication group collaboration interpretation
Learner goals and capabilities

The students will conduct a marketing research project on a specific company. They will collect qualitative + quantitative data, analyze the data, and create an actionable report based on the findings.

Learners

Learners
Undergraduate
Any level
10 learners
Project
25 hours per learner
Learners self-assign
Teams of 10
Expected outcomes and deliverables

Final project deliverable is a report that will include:

1. Summary of the qualitative research, including key findings

2. Summary of the quantitative research, including key findings

3. Recommendations to improve marketing operations of the business

Project timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end

Project Examples

Requirements

A group of 10 students will be working on developing and completing a marketing research project for your company. The areas or focus will including:

1. Secondary Research: data analysis of your brand, product/service, and the industry

2. Primary Qualitative Research: in-depth interviews/focus groups with consumers will be conducted and analyzed

3. Primary Quantitative Research: a digital survey will be designed and distributed to consumers/users/stakeholders (total 100), data will be collected and analyzed using SPSS software

4. A final report with the research results and recommendations to improve your business's marketing operations will be produced.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

You will need to be available via email or phone to provide specific guidelines for this project.

The students might want to consult with you regarding the qualitative questions and the survey questions.

We would like to receive your feedback to students' report.