Managing the Global Environment (Intensive EMBA Course)
Main contact
Timeline
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November 21, 2020Experience start
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November 22, 2020Project Scope Meeting
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November 28, 2020Midway Check in
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December 6, 2020Experience end
Timeline
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November 21, 2020Experience start
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November 22, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Company presentation followed by Q&A session.
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November 28, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion. Opportunity for students to obtain clarification on key project aspects and/or additional data points relevant to their ongoing analyses.
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December 6, 2020Experience end
Experience scope
Categories
Leadership Organizational structure Market research Marketing strategySkills
competitive analysis business strategy marketing strategy research financial forecasting; communicationAre you exploring global markets for your organization's offerings? In this project, EMBA student-consultants will work in teams, applying their business acumen and creativity to identify and analyze appropriate internationalization strategies for your product or service. They will use knowledge and understanding of the fundamentals of the global business environment and the complexity of operating in an international setting obtained during this course. International target markets and an associated internationalization approach will be recommended after an analysis of the industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.
This course is an intensive two-week offering with two all-day classroom sessions and interim time devoted to self-directed small-group work on the client project. Project introductions will take place on Saturday November 21st and final recommendations will be presented to the client on Saturday December 5th.
Learners
The final project deliverables will include a comprehensive written report (10 - 20 pages) that includes the following key components (as appropriate to the context) and a business presentation:
- Country assessment for the product(s) or service(s) in question
- External and internal environmental scanning
- Marketing and/or operational strategy
- High-level financial analysis
- Schedules and timelines for implementation
Project timeline
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November 21, 2020Experience start
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November 22, 2020Project Scope Meeting
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November 28, 2020Midway Check in
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December 6, 2020Experience end
Timeline
-
November 21, 2020Experience start
-
November 22, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Company presentation followed by Q&A session.
-
November 28, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion. Opportunity for students to obtain clarification on key project aspects and/or additional data points relevant to their ongoing analyses.
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December 6, 2020Experience end
Project examples
Requirements
Project activities include, but are not limited to:
- Identifying and justifying which international market(s) to enter
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies)
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
November 21, 2020Experience start
-
November 22, 2020Project Scope Meeting
-
November 28, 2020Midway Check in
-
December 6, 2020Experience end
Timeline
-
November 21, 2020Experience start
-
November 22, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Company presentation followed by Q&A session.
-
November 28, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion. Opportunity for students to obtain clarification on key project aspects and/or additional data points relevant to their ongoing analyses.
-
December 6, 2020Experience end