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Advertising and Media Campaign Development

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Tonie Granata
Professor
2
Timeline
  • September 18, 2021
    Experience start
  • December 11, 2021
    Experience end
Experience
3/2 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Large enterprise, Small to medium enterprise
Automotive, Banking & finance, Consumer goods & services, Cosmetics & beauty, Entertainment
Categories
Communications Market research Operations Product or service launch Marketing strategy
Skills
digital marketing sales & marketing marketing strategy competitive analysis project planning
Learner goals and capabilities

Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester.

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners
Diploma
Intermediate levels
100 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Complete Marketing communication plan.

Project timeline
  • September 18, 2021
    Experience start
  • December 11, 2021
    Experience end
Project Examples

Potential scopes for this project can include, but are not limited to:

  • Development of Marketing plan, media plan and creative messaging.
  • Promoting a new product/service launch.
  • Improving online communications.
  • Increasing revenue for an existing product/service.
  • Increasing market share/brand awareness .
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.
Companies must answer the following questions to submit a match request to this experience:

Must have a go to market proven product

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Be available to brief students on the project and attend final presentations

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.