University of Alberta
University of Alberta
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Public Relations: Press Kit Development

PREL 3339
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Jennifer Little
Lecturer
3
Timeline
  • September 10, 2019
    Experience start
  • November 9, 2019
    Experience end
Experience
1/4 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Non profit, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator, Social Enterprise, Large enterprise, Any
Any industries

Experience scope

Categories
Communications Marketing strategy
Skills
public relations media relations critical thinking research startup storytelling
Learner goals and capabilities

Over a 2-month period, senior level undergraduate students will develop a Press Kit (media materials) for your organization for Media Relations or Online Communications purposes.

Learners

Learners
Undergraduate
Any level
20 learners
Project
20 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

A Press Kit including:

  • Company/Product Fact Sheet
  • Executive Bios
  • Company Background
  • Press Release
  • Media list
  • Media pitch
Project timeline
  • September 10, 2019
    Experience start
  • November 9, 2019
    Experience end

Project Examples

Requirements

Starting in September, a senior level undergraduate student will approach your company as Public Relations Specialists and get to know your business, key messaging, and value proposition in order to understand how to best position your brand.

Based on the information gathered and other relevant research, the student-consultant will write professional press kit materials for your company that can be used by your organization for Media Relations or as Marketing Collateral. The student will collaborate with you on ways to positively showcase your company in the materials.

The Press Kit will include:

  • Company/Product Fact Sheet
  • Executive Bios
  • Company Background
  • Press Release
  • Media list
  • Media pitch

Materials will be developed with a brand voice appropriate for your organization and based on the information you provide and research done by the student.

This project is ideal for establishing professional media materials that can be used on a corporate website, for external media relations and with investors. In addition, students will develop a press release, media pitch and target media list based on an upcoming news, event, announcement.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox