University of Alberta
University of Alberta
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Digital Marketing Strategy

DMF
Closed
RED Academy Toronto
RED Academy Toronto
Toronto, Ontario, Canada
Alexandra Jonca
Riipen Customer Success Coordinator
(0)
3
Timeline
  • October 23, 2017
    Experience start
  • November 7, 2017
    Project Scope Meeting
  • December 13, 2017
    Experience end
Experience
10 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Entrepreneur, Nonprofit, Small Business, Startup
Any industries

Experience scope

Categories
Marketing strategy
Skills
content email google analytics seo social media
Learner goals and capabilities

Students develop a digital marketing growth strategy for their Community Partner.

Learners

Learners
Any level
25 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final report will provide analysis and recommendations for 10 of the following 17 elements, including both required elements and least 1 from each of Paid, Owned, and Earned.

Required

  • Digital Marketing Measurement Model
  • A sample Google Analytics Custom Report for one of the strategies below

Paid

  • Search Advertising Strategy
  • Social Advertising Strategy
  • Visual Advertising Strategy

Owned

  • Email Capture + Marketing Strategy
  • On-Page SEO Strategy
  • Landing Page Creation
  • Conversion Rate Optimization Audit
  • Google Analytics Dashboard
  • Google Analytics Audit (Filters, Goals, Events, etc)

Earned

  • Content Calendar
  • Community Management Guidelines/Brand Filter
  • A Social Media Campaign Strategy
  • Off-Page/Outreach SEO Strategy

Marketing Analysis

  • User Personas
  • Marketing Campaign Funnel Analysis
Project timeline
  • October 23, 2017
    Experience start
  • November 7, 2017
    Project Scope Meeting
  • December 13, 2017
    Experience end

Project Examples

Requirements

Students develop a digital marketing campaign and devise a strategy to achieve your company goals whether that be brand awareness, increase sales, website conversions etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

5 hours time commitment, including kickoff call or meeting with the students, email/phone communication to answer any questions during the project.

Attendance of final presentation

Google Analytics access, with a minimum of 3 months of data

Social analytics data provided to students