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Develop and Manage PR Campaigns

MKTG7994C
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Howard Errey
Howard Errey
Senior Learning Designer Global Experience
(3)
3
Timeline
  • February 16, 2020
    Experience start
  • February 18, 2020
    Project Scope Meeting
  • May 30, 2020
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Anywhere
Social Enterprise, Non profit, Large enterprise, Small to medium enterprise
Any industries
Categories
Communications
Skills
digital marketing competitive analysis business consulting marketing strategy research
Learner goals and capabilities

We are looking for organisations with a PR need or problem to solve. You will be working a group of 10 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.

Learners
Undergraduate
Any level
9 learners
Project
96 hours per learner
Learners self-assign
Teams of 10
Expected outcomes and deliverables

PR Campaign research

Identify creative options

Developing a PR plan

Working collaboratively

Creation of a complex PR media vehicle

Pitch to the client.

Project timeline
  • February 16, 2020
    Experience start
  • February 18, 2020
    Project Scope Meeting
  • May 30, 2020
    Experience end
Project Examples

Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds.

Students will review current state, do a situational analysis, quantitative research. From this students will outline strategies to formulate a public relations campaign that can be implemented immediately.

Companies must answer the following questions to submit a match request to this experience:

Be willing to adjust to the challenges of working across timezones. This may mean occasionally working out of hours. We will likewise be willing to make similar adjustments.

Be available for a minimum of 3 -4 teleconferences with students in Feb, Mar and April

Be available for a final 2 hour teleconference session for students to pitch their ideas.

Provide a dedicated contact who is available for video conferencing and social media interaction, as well as to answer periodic emails or phone calls, over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. We need our company contact, CEO and general management to be present for the pitch.