University of Alberta
University of Alberta
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Start-Up & Small Business Consultancy

ENT 419A
Closed
Suffolk University
Suffolk University
Boston, Massachusetts, United States
George Moker
George Moker
Professor/Director
(1)
3
Timeline
  • January 24, 2020
    Experience start
  • July 27, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Leadership Organizational structure Product or service launch
Skills
strategic marketing startups consulting strategy
Learner goals and capabilities

Student-consultants will work with your small business or start-up to provide strategic recommendations on a challenge or opportunity you are facing.

Learners
Undergraduate
Any level
20 learners
Project
100 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.

Project timeline
  • January 24, 2020
    Experience start
  • July 27, 2020
    Experience end
Project Examples

Starting in January, a group of four student-consultants in an entrepreneurship course will spend a total of 400 hours over 3 months tackling a challenge or opportunity facing your small business or start-up.

Based on the area of focus and goals that you provide for the project, the student-consultant groups will conduct research and analysis to deliver valuable insights and recommendations to assist your organization with an actionable solution.

Areas of focus can include, but are not limited to:

  • Creation of a complete business plan for product or service.
  • Development of a new market entry strategy.
  • Design of a marketing plan.
  • Prototyping a new product using 3D technology.
  • Performing a detailed competitor and environmental analysis.
  • Conducting an operations management or value chain analysis.

The main objective of the student groups (and what they are assessed on) is producing value for you and your organization.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Attend the project pitch presentation (this will take place on February 13th or February 15th, depending on the group you work with). You may attend virtually.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.

Attend the first milestone presentation (this will take place on February 27th or March 1st, depending on the group you work with). You may attend virtually.

Attend the second milestone presentation (this will take place on March 27th or March 29th, depending on the group you work with). You may attend virtually.

Attend the client overview meeting on January 25th to explain your project to the students.

Fill out the Suffolk project proposal plan. Either the professor or your Riipen representative can give you this document.

Attend the final presentation (this will take place on April 24th or April 26th, depending on the group you work with).

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).