A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.

• Marketing plan for new product launch for a retail store
• Strategy to differentiate a new lower-priced product from main offering

Students develop an inbound digital marketing strategy to increase lead generation for a B2B focused organization. Within the project deliverables they complete audits on the current website, SEO and social media presence. They create a campaign idea and build out various components of a digital marketing strategy including:

• Google Analytics Optimization
• SEO
• Content Strategies
• Social Media Strategies