Press Kit Development

PREL 3339
Closed
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Lecturer
3
Timeline
  • February 11, 2018
    Experience start
  • February 9, 2018
    Project Introductory Meeting
  • March 8, 2018
    Midway Check In
  • April 9, 2018
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Arlington, Texas, United States
Any, Non profit, Family-Owned, Startup
Consumer focused, Consumer product, Nonprofit;, Consumer service

Experience scope

Categories
Communications Marketing strategy
Skills
critical thinking media relations public relations research
Learner goals and capabilities

A Senior-level undergraduate student will develop a Press Kit for your organization that can be used for media relations or online communications.

Learners

Learners
Undergraduate
Any level
20 learners
Project
20 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

The Press Kit will include:

  • Company/Product Fact Sheet.
  • Executive Bios.
  • Company Story/Background.
  • Press Release.
Project timeline
  • February 11, 2018
    Experience start
  • February 9, 2018
    Project Introductory Meeting
  • March 8, 2018
    Midway Check In
  • April 9, 2018
    Experience end

Project Examples

Requirements

Starting in February, a senior-level undergraduate student will spend over 20 hours serving your organization as a Public Relations Specialist. He or she will get to know your business, key messaging, and value proposition in order to understand how to best position your brand.

Based on the information gathered and other relevant research, the student-consultant will create professional press kit materials that can be used by your organization for media relations, marketing collateral or investors. The student will collaborate with you on ways to positively showcase your company in the materials.

Press kit materials are ideal for sharing with media, investors, Board members and for use in marketing efforts.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox