The capstone course will incorporate skills such as research, messaging strategies, social media planning, crisis management planning, and more. Student teams will develop a comprehensive communication campaign based on research and client needs. The completed campaign will be presented to the client at the end of the course. All students compete in teams and the client will determine an overall team winner who best captured the client’s vision and solved their communications problem.

Ideally, the capstone client will have a global focus of some kind (ex. serves international audiences, offers products in several countries, solves global challenges, etc.).

Student teams will complete a multi-faceted, semester-long project consisting of defining the client's communication problem and identifying strategic communication solutions. Specifically, the final presentation will include:

· Situation Analysis

· Target Audience Persona Analysis & Messaging Strategies

· Crisis Management Framework

· Press Kit

· Social Media Strategy

· Communication Strategy & Plan

· Measurement & Evaluation Analysis