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Marketing and Society

BUS 333
Closed
Alma College
Alma College
Alma, Michigan, United States
Andrew Sellers He / Him
Asst. Professor
6
Timeline
  • January 6, 2025
    Experience start
  • January 28, 2025
    Project presentation and status update 1
  • February 18, 2025
    Project presentation and status update 1
  • April 8, 2025
    Final presentations
  • April 11, 2025
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Market research Project management Market expansion Marketing strategy
Skills
microsoft office
Learner goals and capabilities

Are you looking for fresh perspectives to enhance your marketing strategies?

Bring on students from Alma College to be your learner-consultants, in a project-based experience.


About Us:

In this course, students will explore the principles underlying the transfer of goods and services from producer to consumer. Students will delve into the institutions and systems of distribution, as well as the functions and policies of marketing.


The Ideal Partner:

We're on the lookout for business owners who breathe passion into collaboration, armed with clear projects and a concise business problem statement. Whether your project leans towards research, tasks, or a perfect blend of both, we invite you to be flexible and open to negotiations in defining the project scope.

Learners
Undergraduate
Beginner, Intermediate levels
25 learners
Project
25 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project timeline
  • January 6, 2025
    Experience start
  • January 28, 2025
    Project presentation and status update 1
  • February 18, 2025
    Project presentation and status update 1
  • April 8, 2025
    Final presentations
  • April 11, 2025
    Experience end
Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 

  • Identifying, describing, and critiquing major marketing strategies (i.e., marketing research, marketing and promotional mix).
  • Discussing, defining, and applying various aspects of the Strategic Marketing Planning Process to a marketing problem.
  • Demonstrating an understanding of the marketing mix, and how it fits within the strategic plan for organizations.
  • Comparing the connection between marketing with other aspects of business management.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?