University of Alberta
University of Alberta
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Global Market Entry Plan

SIB 419
Closed
Suffolk University
Suffolk University
Boston, Massachusetts, United States
Sokol Celo
Associate Professor
3
Timeline
  • September 17, 2018
    Experience start
  • September 25, 2018
    Project Scope Meeting
  • December 11, 2018
    Midway Check In
  • December 11, 2018
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Massachusetts, United States
Any company type
Any industries
Categories
Market research Operations Project management
Skills
international expansion strategy market research international business strategy consumer research
Learner goals and capabilities

Student-researchers will research and compare potential countries for your organization to expand into and develop an entry strategy.

Learners
Undergraduate
Any level
30 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project with in-depth exploration and recommendations on the topics outlined. Teams will also present their results to you, in person when possible.

Project timeline
  • September 17, 2018
    Experience start
  • September 25, 2018
    Project Scope Meeting
  • December 11, 2018
    Midway Check In
  • December 11, 2018
    Experience end
Project Examples

Beginning this January, groups of 5 students will spend up to 750 collective hours working on a strategic analysis and global entry plan for your organization.

The student-researchers will compare the favorability of up to two foreign countries, making recommendations on where to expand and providing strategy insights. Students will make recommendations on tactics such as a licensing model or the set-up of a wholly owned subsidiary.


If you have considered expanding globally, or are already launching international expansion plans, students can assist in the market research and analysis to inform your decision-making.

Student-researchers will provide data and recommendations on the following:

  • Recommended mode of entry.
  • Global supply chain management.
  • Distribution channels.
  • Marketing and communication strategy in the new country.
  • Retail concentration and competitive analysis.
  • Human resource management and recruitment.

Companies must answer the following questions to submit a match request to this experience:

Be willing to work with 2 groups across 2 different class sections. Each group will have a team communication lead and limit/streamline communication.

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Attend presentation in person at the conclusion of the project (Preferred, not mandatory).