Marketing Plan

The main goal for the project is to assess the social media tools currently used by X and to present a digital social media marketing plan for the agency. This will involve several different steps for the students, including: - Analyzing the current social media tools and platforms used by X - Researching and identifying the target audience and market for the agency's products and services. - Developing a comprehensive digital social media marketing plan that includes content strategy, advertising strategy, and engagement strategy. - Presenting the marketing plan to the agency's management team.

Business Administration

The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.

Applied Business Analytics

Project description : Provide background and contextual information. Define the analysis problem. Clearly identify project goals and deliverables. State the value this analysis will bring to your organization. Note that the analysis problem must be stated in terms of a product or result that can be accomplished using some form of descriptive, predictive, or prescriptive analytics, by the size of students listed in the course page, in the required number of weeks. Data Description: Provide information on the data you will share, including variables, type, granularity, time-period, number of records, and approximate total size in bytes. Provide information on how you will share this data, including mode of access, platforms, frequency, and format. Confirm that you will be able to provide access to this data by the required date.