University of Alberta
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MARKET INSIGHTS-BASED MARKETING PLAN SPTING 2023

MRKT 621 SECTIONS 5 and 20
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • May 6, 2023
    Experience start
  • May 28, 2023
    Mid term review
  • June 25, 2023
    Experience end
Experience
2/4 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Sales strategy Marketing strategy
Skills
business consulting business strategy marketing strategy communication research
Learner goals and capabilities

This term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • May 6, 2023
    Experience start
  • May 28, 2023
    Mid term review
  • June 25, 2023
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox