Small Business & Startup Consultancy
Timeline
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September 19, 2018Experience start
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October 9, 2018Rapid Assessment Deep Dive Meeting
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November 13, 2018Midway Check In
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December 6, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
October 9, 2018Rapid Assessment Deep Dive Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 13, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 6, 2018Experience end
Experience scope
Categories
Market research Product or service launchSkills
strategic consulting market research market analysisEngage students in an intensive 7-10 week project, which employs the McKinsey Engagement model to effectively diagnose and resolve a challenge or opportunity of your choice.
Learners
Final project deliverables include:
- A rapid assessment deep dive.
- A mid-term status presentation.
- A final presentation.
- Additional mutually-agreed upon content, as definined.
Project timeline
-
September 19, 2018Experience start
-
October 9, 2018Rapid Assessment Deep Dive Meeting
-
November 13, 2018Midway Check In
-
December 6, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
October 9, 2018Rapid Assessment Deep Dive Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 13, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 6, 2018Experience end
Project Examples
Requirements
Starting this September, students working in teams of 4-6 will spend 1,000+ hours developing a strategic plan to achieve your specified goals.
Guided by the McKinsey Engagement model, student groups will execute a rapid assessment and project scope definition, then provide project deliverables, which address your needs and goals.
Project examples include, but are not limited to:
- Building a full digital and non-digital marketing strategy.
- Creating a business plan.
- Completing a competitive market assessment to determine effective promotional tactics.
- Creating a business growth plan.
- Defining a target audience and communications strategies
- Identifying new business opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who will be available for the three on-campus visits scheduled throughout the project period.
Complete the E-Clinic application before our scheduled phone call.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
September 19, 2018Experience start
-
October 9, 2018Rapid Assessment Deep Dive Meeting
-
November 13, 2018Midway Check In
-
December 6, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
October 9, 2018Rapid Assessment Deep Dive Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 13, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 6, 2018Experience end