Marketing Strategy Development
Timeline
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February 11, 2025Experience start
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February 14, 2025Project Kickoff
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February 28, 2025Check Point 1
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March 14, 2025Check Point 2
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March 28, 2025Draft Report
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April 11, 2025Final Report/Presentation
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April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
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April 18, 2025Experience end
Categories
Customer segmentation Digital marketing Social media marketing Marketing analytics Marketing strategySkills
performance analysis business objectives marketing strategies marketing marketing planning strategic marketingThis experience is designed for learners who have mastered the foundational principles of marketing and are eager to translate their knowledge into practical applications. Participants are capable of developing comprehensive marketing plans, crafting strategic marketing initiatives, and creating engaging content and marketing assets. By collaborating with industry professionals, learners will gain hands-on experience in creating marketing strategies that align with real-world business objectives, all within a manageable timeframe.
- Comprehensive marketing plan document
- Strategic marketing campaign outline
- Content calendar with proposed marketing content
- Design and creation of marketing assets (e.g., social media graphics, brochures)
- Performance analysis report of a marketing initiative
Project timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Project Examples
- Develop a marketing plan for a new business or new product launch
- Create a social media and/or digital marketing campaign to increase brand awareness
- Design a series of email newsletters to engage existing customers
- Produce a set of promotional materials for an upcoming event
- Analyze and report on the effectiveness of a recent marketing campaign
- Craft a content strategy for a company's blog or social media channels
- Develop a customer engagement plan for a loyalty program
- Design a marketing strategy to enter a new market segment
Companies must answer the following questions to submit a match request to this experience:
Can you commit to meet with learners for a virtual kick off meeting the week of February 3?
Are you able to commit to bi-weekly virtual meetings with the learners to provide guidance and feedback?
Will you commit to providing feedback to learners within one week of project completion?
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end