University of Alberta
University of Alberta
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Strategic PR Consultancy

PREL 4320
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Jennifer Little
Lecturer
3
Timeline
  • October 4, 2017
    Experience start
  • October 10, 2017
    Project Scope Meeting
  • November 2, 2017
    Midway Check In
  • November 30, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Arlington, Texas, United States
Any company type
Any industries
Categories
Communications Marketing strategy
Skills
creativity critical thinking strategic planning marketing communications marketing strategy
Learner goals and capabilities

Students will create a strategic Public Relations Plan for your organization that achieves a marketing goal and/or solves a communication challenge.

Learners
Undergraduate
Any level
20 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project including:

  • A strategic plan with recommendations (PowerPoint).
  • Supporting materials and accompanying recommendations.
Project timeline
  • October 4, 2017
    Experience start
  • October 10, 2017
    Project Scope Meeting
  • November 2, 2017
    Midway Check In
  • November 30, 2017
    Experience end
Project Examples

Beginning this October, 5 groups of student-consultants will spend 300 hours researching and developing a Public Relations Plan for your organization.

Simulating an agency, students will execute a strategic planning process including:

  • Situation analysis
  • Research and insights
  • Target audience identification
  • Strategy
  • Execution plan
  • Timeline and budgets

Upon completion, your organization will have a full communication plan (not including advertising) that will assist in achieving a marketing goal and/or solve a communication challenge.


Examples of project scopes include, but are not limited to:

  • Strategic PR plan to launch a new product or promote an existing product/service.

  • Integrated plan to raise visibility and attract new members for a nonprofit organization.

  • Creative approach and plan for publicizing a business to consumers.
Companies must answer the following questions to submit a match request to this experience:

Be available for a phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.