Digital Marketing: Lead Generation Plan
Timeline
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June 17, 2018Experience start
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June 14, 2018Project Scope Meeting
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June 21, 2018Midway Check In
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June 29, 2018Experience end
Timeline
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June 17, 2018Experience start
-
June 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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June 29, 2018Experience end
Experience scope
Categories
Marketing strategySkills
data analysis digital marketing seo social media digital analyticsStudents develop an inbound marketing strategy for a B2B focused organization and devise a strategy to increase lead generation and nurture leads to conversion.
Learners
Phase 1 Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit a detailed Inbound Digital Marketing report including market analysis and goals, targeting and campaigns, and inbound marketing strategy analysis and recommendations. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.
Project timeline
-
June 17, 2018Experience start
-
June 14, 2018Project Scope Meeting
-
June 21, 2018Midway Check In
-
June 29, 2018Experience end
Timeline
-
June 17, 2018Experience start
-
June 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
June 29, 2018Experience end
Project Examples
Requirements
Starting this June, groups of 3 students will spend 360 hours developing an inbound digital marketing strategy to increase lead generation for your B2B organization.
Based on your organizational objectives and marketing goals, student groups systematically analyze your existing digital presence and form recommendations for improvement.
Students complete audits on your current website, SEO, and social media presence and develop campaign ideas and build out components of a digital marketing strategy.
Students analyze the following elements of your digital marketing strategy:
- Google Analytics Optimization.
- SEO.
- Content Strategies.
- Social Media Strategies.
- Lead Generation Strategies.
- Landing Pages and Forms.
- Email Nurturing & Workflows.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
June 17, 2018Experience start
-
June 14, 2018Project Scope Meeting
-
June 21, 2018Midway Check In
-
June 29, 2018Experience end
Timeline
-
June 17, 2018Experience start
-
June 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
June 29, 2018Experience end