Retail Consulting Internship
Timeline
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January 17, 2021Experience start
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January 16, 2021Project Scope Meeting
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January 19, 2021Project Scope Meeting
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January 23, 2021Proposal
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January 26, 2021Proposal
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January 30, 2021Information Gathering
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April 10, 2021Experience end
Timeline
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January 17, 2021Experience start
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January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 23, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
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January 26, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
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January 30, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
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February 1, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
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February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
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February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
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April 10, 2021Experience end
Experience scope
Categories
Market research Operations Project management Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy researchA team of students with required skill sets will work on a consulting project for a retail company partner. Typically, these projects can be 6-12 weeks in duration. The project will focus on solving a specific challenge or identifying specific opportunities for the retailer. Benefits to retail partners include:
- Talented, skilled students with relevant skill sets work on the project; teams can consist of students with different backgrounds (for instance, marketing, finance and data science), depending on the skills needed for the project
- Faculty supervisor will oversee the project
- At least one experienced retail executive who is affiliated with the David Sobey Centre will be a mentor/coach for the student team
Learners
A report (usually PowerPoint) with a presentation is the usual deliverable.
Project timeline
-
January 17, 2021Experience start
-
January 16, 2021Project Scope Meeting
-
January 19, 2021Project Scope Meeting
-
January 23, 2021Proposal
-
January 26, 2021Proposal
-
January 30, 2021Information Gathering
-
April 10, 2021Experience end
Timeline
-
January 17, 2021Experience start
-
January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 23, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
-
January 26, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
-
January 30, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
-
February 1, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
-
February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
-
February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
-
April 10, 2021Experience end
Project Examples
Requirements
We piloted the Retail Consulting Project last year with one project. The team worked on improving the buying process and reducing inventory in certain categories for a hardware retailer. Students are capable of working on a variety of projects. Examples include:
- Developing social media strategy or specific social media campaigns
- Inventory management
- Review and development of pricing strategy
- Marketing campaign to target specific demographics or market segments
- Customer insights research
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 17, 2021Experience start
-
January 16, 2021Project Scope Meeting
-
January 19, 2021Project Scope Meeting
-
January 23, 2021Proposal
-
January 26, 2021Proposal
-
January 30, 2021Information Gathering
-
April 10, 2021Experience end
Timeline
-
January 17, 2021Experience start
-
January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 23, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
-
January 26, 2021Proposal
Team will submit a proposal detailing scope, methodology, responsibilities, information/data required from the company and approach to project. Retail company partner will sign-off on the proposal after review. The team and supervisor/mentor will sign the NDA, if required.
-
January 30, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
-
February 1, 2021Information Gathering
The team will interview executives, as needed, and request documents or data required for the project.
-
February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
-
February 27, 2021Work-in-Progress
The team will meet with their contact in the retail partner company to review the work, address questions or issues, seek additional information or guidance.
-
April 10, 2021Experience end