Integrated Marketing Communications
Timeline
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October 25, 2021Experience start
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October 28, 2021First Meeting with student team
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November 9, 2021Follow-up
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November 30, 2021Final-Meeting (before reporting)
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December 11, 2021Seeking Feedback from the company
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December 11, 2021Experience end
Timeline
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October 25, 2021Experience start
-
October 28, 2021First Meeting with student team
After the approval of project, during the third week of October, a meeting should be planned based on availability. The Company should provide a creative brief to the team so that students clearly know clearly about their goals and deliverables.
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November 9, 2021Follow-up
Team leader will initiate scheduling a follow-up meeting with the company to report progress and direction in which its going. This is important to keep every one on the same page and whole project on the track.
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November 30, 2021Final-Meeting (before reporting)
Before preparing a final presentation, the team leader may request another meeting to share a rough draft of the project outcomes before proceeding with shaping the outcomes. After this team will start working on compiling and submitting the final project work in the first week of December (Dec 06)
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December 11, 2021Seeking Feedback from the company
Final feedback will be greatly appreciated by the student team. The team can approach the company to seek feedback based on the project report submission. This will end the project. Team leader to share the feedback report with the instructor.
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December 11, 2021Experience end
Categories
Communications Market research Sales strategy Marketing strategySkills
management strategy marketing research analysis- Based on the creative brief assigned, students will be able to conduct an industry-wide analysis using secondary data about the target market, competitors, their communication plans and then research and brainstorm creative strategies to increase customer engagement that can be converted into measurable plans for implementation.
- This final report can be in the form of a video-recorded presentation, and it will be submitted before the due date in mid of December 2021.
- The company is requested to provide feedback to the students as that will be a building block in students' learning and improvement.
The final project deliverables will include:
- Approximately 30-minute presentation with actionable recommendations about your organization's issue.
- If asked by the company, students can submit an up to 10-pages report detailing the problem, recommended solutions, and an action plan.
- Research-based recommendations for effective direct response communications.
Project timeline
-
October 25, 2021Experience start
-
October 28, 2021First Meeting with student team
-
November 9, 2021Follow-up
-
November 30, 2021Final-Meeting (before reporting)
-
December 11, 2021Seeking Feedback from the company
-
December 11, 2021Experience end
Timeline
-
October 25, 2021Experience start
-
October 28, 2021First Meeting with student team
After the approval of project, during the third week of October, a meeting should be planned based on availability. The Company should provide a creative brief to the team so that students clearly know clearly about their goals and deliverables.
-
November 9, 2021Follow-up
Team leader will initiate scheduling a follow-up meeting with the company to report progress and direction in which its going. This is important to keep every one on the same page and whole project on the track.
-
November 30, 2021Final-Meeting (before reporting)
Before preparing a final presentation, the team leader may request another meeting to share a rough draft of the project outcomes before proceeding with shaping the outcomes. After this team will start working on compiling and submitting the final project work in the first week of December (Dec 06)
-
December 11, 2021Seeking Feedback from the company
Final feedback will be greatly appreciated by the student team. The team can approach the company to seek feedback based on the project report submission. This will end the project. Team leader to share the feedback report with the instructor.
-
December 11, 2021Experience end
Project Examples
Based on the information you provide, students will develop an action plan that addresses issues and opportunities in marketing communication. They will provide concrete recommendations for marketing communication improvements, which will help your team to increase customer engagement, lead conversions and other marketing objectives.
Project examples include, but are not limited to:
- Reviewing current marketing communication strategy in the light of objectives.
- Conduct secondary research and analysis of the competitor's communication.
- Research and brainstorm to develop measurable marketing strategies to enhance the overall customer engagement.
Companies must answer the following questions to submit a match request to this experience:
Students are expected to start asap and submit the report by Dec 06, 2021. Will it be possible to provide them feedback by Dec 10, 2021, either via meeting or by mail to students and copy it to the instructor at gautamh1@cnc.bc.ca.
Will the company executive be able to schedule and meet approximately three meetings with the team to brief the students, touch base with the progress to have any questions from the team, and have a final meeting before submission of the report? The meeting can be online via zoom with students. [Tentative suggested weeks for the meeting are already provided in the project to ensure that it stays on track and wind-up in time]
Timeline
-
October 25, 2021Experience start
-
October 28, 2021First Meeting with student team
-
November 9, 2021Follow-up
-
November 30, 2021Final-Meeting (before reporting)
-
December 11, 2021Seeking Feedback from the company
-
December 11, 2021Experience end
Timeline
-
October 25, 2021Experience start
-
October 28, 2021First Meeting with student team
After the approval of project, during the third week of October, a meeting should be planned based on availability. The Company should provide a creative brief to the team so that students clearly know clearly about their goals and deliverables.
-
November 9, 2021Follow-up
Team leader will initiate scheduling a follow-up meeting with the company to report progress and direction in which its going. This is important to keep every one on the same page and whole project on the track.
-
November 30, 2021Final-Meeting (before reporting)
Before preparing a final presentation, the team leader may request another meeting to share a rough draft of the project outcomes before proceeding with shaping the outcomes. After this team will start working on compiling and submitting the final project work in the first week of December (Dec 06)
-
December 11, 2021Seeking Feedback from the company
Final feedback will be greatly appreciated by the student team. The team can approach the company to seek feedback based on the project report submission. This will end the project. Team leader to share the feedback report with the instructor.
-
December 11, 2021Experience end