University of Alberta
University of Alberta
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Digital Communications Consultancy

MMC6936
Closed
University of Florida
University of Florida
Gainesville, Florida, United States
Kara Page
Instructor
(5)
3
Timeline
  • August 7, 2020
    Experience start
  • August 22, 2020
    Project Scope Meeting
  • December 12, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis consulting marketing strategy research
Learner goals and capabilities

The capstone course will incorporate skills such as research, messaging strategies, social media planning, crisis management planning, and more. Students will develop a comprehensive communication campaign based on research and client needs. The completed campaign will be presented to the client at the end of the course. All students compete in teams and the client will determine an overall team winner who best captured the client’s vision and solved their communications problem.

Learners
Undergraduate
Any level
20 learners
Project
75 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Student teams will complete a multi-faceted, semester-long project consisting of defining the client's communication problem and identifying strategic communication solutions. Specifically, the final presentation will include:

· Situation Analysis

· Target Audience Persona Analysis & Messaging Strategies

· Crisis Management Framework

· Press Kit

· Social Media Strategy

· Communication Strategy & Plan

· Measurement & Evaluation Analysis

Project timeline
  • August 7, 2020
    Experience start
  • August 22, 2020
    Project Scope Meeting
  • December 12, 2020
    Experience end
Project Examples

This course is project-based, so all course deliverables will be assignments related to the overall communication campaign project.

Student teams will submit the following projects:

  • Situation Analysis
  • Target Audience Persona Analysis & Messaging Strategies
  • Crisis Management Framework
  • Press Kit
  • Social Media Strategy
  • Communication Strategy & Plan
  • Measurement & Evaluation Analysis

Example project niches include, but are not limited to:

  • Nonprofits.
  • Startups.
  • Service businesses with booking engines.
  • Hotels with online reservations.
  • Restaurants with online reservations.

The final project will consist of a digital campaign book and presentation pitch to the client.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.