University of Alberta
University of Alberta
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Marketing Research & Recommendations on Millennial Client Engagement

MKT266, MKT271
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Harish Gautam
Harish Gautam
Instructor, Business Management
(1)
3
Timeline
  • February 1, 2019
    Experience start
  • February 8, 2019
    Project Scope Meeting
  • March 9, 2019
    Midway Check In
  • April 2, 2019
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Market research Sales strategy Marketing strategy
Skills
strategy research analysis
Learner goals and capabilities
  • Client industry based market research (Secondary);
  • Reviewing the existing communication strategies of the concern to help them learn how industry implements;
  • suggesting Integrated marketing communications strategies based on millennial target consumer
  • Suggesting evaluation plan to better implement and check effectiveness of the same.
Learners
Undergraduate
Any level
35 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • 8-10 pages detailed report, in the form of execution plan based on the research
  • 30 mins team presentation (slides can be emailed & even presented via online method)
  • In class presentation with other students showcasing their work and learning.
Project timeline
  • February 1, 2019
    Experience start
  • February 8, 2019
    Project Scope Meeting
  • March 9, 2019
    Midway Check In
  • April 2, 2019
    Experience end
Project Examples
  • doing intensive research to find various methods to engage millennial target consumer
  • develop creative plan and suggesting cost effective but measurable ways to engage target market consumers.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.