Work Integrated learning (WIL) is the key to career success. WIL is experiential learning at its best. These students are at the forefront of the future of the tourism industry and the impacts a pandemic has brought to all stakeholders. The course will focus on the impact and contributions to the economy by the tourism industry and what strategies can be implemented and executed in a world post-COVID.

Students from this course have the business skills and acumen to work in a wide range of areas within this multifaceted industry. Among these areas will be front desk management, housekeeping operations, food and beverage management, and human resources planning.

The final project deliverable will be based on your need that you can use to implement changes to your organization. Your deliverable could include, but it is not limited, to the following elements:

• Market Research
• SWOT analysis
• Competitive analysis
• Analysis and assessment of your current communication strategy
• Determining a new, or more specific, target segment
• Providing messaging strategies to enhance your product's brand
• Creating a promotional campaign

We are open to group projects for 2-4 students as well as independent projects/roles.

The time commitment is an approximation and are happy to discuss projects that require more or less hours.