Our talented students are able to deliver outstanding value in the following projects:

• Search Engine Optimization – Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search rankings – in other words, perform search engine optimization on a website.

• Search Engine Marketing – Understand the mechanics of paid search ranking. Create a search engine marketing campaign and evaluate its effectiveness. Make changes that will improve the campaign’s conversion rates.

• Online Advertising – Understand the various methods of online display advertising. Create a personalized online display ad campaign and measure its ROAS (return on ad spend).

• Web Analytics – Determine the appropriate KPIs for your website. Make appropriate recommendations to an e-Commerce website based on the conversion funnel.

• Email Marketing – Understand and implement best practices in marketing to a database of current and potential customers via email. Cross-platform content calendar with sample content developed.

• Social Media Marketing – Understand your social media tactics to design an effective social media campaign. Social and Digital Audit of your existing channels. Inclusion of a customer journey map (how your customers are currently accessing your digital channels). Target audience and Persona Design.

• Reputation Management – Understand your online reputation management tactics to sustain a strong brand image.