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Business Communication: Analyzing your external communications

COMM 205
Closed
Concordia University
Concordia University
Montreal, Quebec, Canada
Elizabeth Johnston
Professor
(3)
1
Timeline
  • January 26, 2021
    Experience start
  • February 2, 2021
    Project Scope Meeting
  • February 17, 2021
    Solo Memo Due
  • February 17, 2021
    Review of advancement
  • March 9, 2021
    Feedback from employer on solo memo
  • March 10, 2021
    Peer Feedback
  • April 21, 2021
    Experience end
Experience
10/10 project matches
Dates set by experience
Preferred companies
Canada
Startup, Non profit, Small to medium enterprise, Family-Owned, Social Enterprise
Any industries
Categories
Communications Sales strategy Marketing strategy
Skills
digital marketing sales & marketing marketing strategy written communication business strategy
Learner goals and capabilities

In this course, students learn the principles and techniques of clear, concise and effective written and oral communication, as well as technology concerns as it impacts on external communication in the profit and non-profit sectors.

Most importantly, our students can review your company's best practices -- whether you are a young start-up, a small family-owned business or a medium-sized company -- to see if you can do better to communicate to the external world in a global economy. In effect, our students can help your organization increase its market reach by reviewing your company's external communication.

Learners
Undergraduate
Any level
60 learners
Project
30 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

The final deliverable of the project is a written proposal and an audio-visual PowerPoint presentation delivered live.

Project timeline
  • January 26, 2021
    Experience start
  • February 2, 2021
    Project Scope Meeting
  • February 17, 2021
    Solo Memo Due
  • February 17, 2021
    Review of advancement
  • March 9, 2021
    Feedback from employer on solo memo
  • March 10, 2021
    Peer Feedback
  • April 21, 2021
    Experience end
Project Examples

Would you like an analysis of the strengths and weaknesses of your organization's external communications strategy to ensure that you are effectively communicating your accomplishments? Working in a group of approximately eight students, a team can analyze your organization's key external messages, with proposals to improve your pivotal messages. Teams will work on the project from the end of January to the mid-April.

For example, this assignment can be helpful for any company engaged in profit or non-profit categories (from senior citizen organizations to advocacy groups), manufacturing, retail, and distribution firms. We are also seeking start-ups, individual-owned, indigenous or small family-owned businesses -- the very backbone of our economy.

With your guidance, areas of focus for this project include but are not limited to:

  • Campaigns to your existing customers and shareholders.
  • Reaching out to new customers with your key messages.
  • Communicating sustainability, climate justice and social advocacy efforts to champion indigenous and racialized communities.
  • Ethical communications.
  • Workplace diversity/ globalization.
  • Communications in highly competitive markets – applying persuasive techniques to differentiate oneself.
  • Digital communications: how technology is shaping industries and communication within industries.
Companies must answer the following questions to submit a match request to this experience:

Provide feedback to students as per the milestones.

Be available for a Zoom call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails, phone calls or Zoom over the duration of the project to address students' questions, including an introductory meeting with students the week of February 1, 2021.

Be present for the students' final presentations.