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Digital Marketing Strategy

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Riipen Demo University
Riipen Demo University
Vancouver, British Columbia, Canada
Kaitlyn Howell She / Her
Professor of Marketing
7
Experience
3/5 project matches
Dates set by teams
Agreements required
Preferred companies
Anywhere
Startup, Family-Owned, Small to medium enterprise
Marketing & advertising
Categories
Digital marketing Marketing analytics Marketing strategy
Skills
content writing marketing strategy
Learner goals and capabilities

In the Digital Marketing Strategy course, students develop a deep understanding of digital marketing principles and strategies. Through a blend of theoretical concepts and hands-on projects, students gain the skills needed to excel in the rapidly evolving field of digital marketing.


  • Develop a Comprehensive Digital Marketing Strategy: Creating a detailed plan outlining the company's goals, target audience, and digital channels and tactics.
  • Execute Digital Marketing Campaigns: Implementing various tactics like SEO, social media, content marketing, and email marketing to reach and engage the target audience.
  • Analyze Campaign Performance: Using analytics tools to track KPIs and analyze data for optimization.
  • Create Engaging Content: Developing high-quality content for different digital platforms.
  • Manage Digital Advertising Campaigns: Creating and managing ads on platforms like Google Ads and Facebook Ads.
  • Engage on Social Media: Managing social media accounts and creating compelling content to build brand loyalty.


Overall, they're able to effectively plan, execute, and optimize digital marketing campaigns to achieve the company's objectives and drive business growth.

Learners
Undergraduate
Any level
26 learners
Project
60 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Expected deliverables may include:

  1. Digital Marketing Strategy: A comprehensive digital marketing plan outlining goals, target audience, key tactics, and metrics for success.
  2. Digital Marketing Campaigns: Executed campaigns across various platforms (e.g., social media, Google Ads) with performance reports and optimization recommendations.
  3. Campaign Performance Analysis: Reports analyzing campaign performance, including key metrics, insights, and recommendations for improvement.
  4. Content Creation: Engaging and relevant content for digital platforms, such as blog posts, social media posts, and email newsletters.
  5. Digital Advertising Campaigns: Created and managed ad campaigns, including ad copy, targeting criteria, and performance reports.
  6. Social Media Management: Managed social media accounts, including content creation, audience engagement, and growth strategies.
  7. Presentation: A presentation summarizing the project, strategies implemented, results achieved, and future recommendations.
  8. Documentation: Any documentation related to the project, such as project plans, research findings, and meeting notes.


These deliverables demonstrate the students' ability to apply digital marketing concepts and strategies effectively in real-world scenarios.

Project Examples

These students are looking for real-world projects where they can apply their digital marketing skills and knowledge. They seek projects that allow them to:

  1. Develop a Digital Marketing Strategy: Create a comprehensive digital marketing plan for a small business to increase online visibility and customer engagement.
  2. Execute Digital Marketing Campaigns: Manage and optimize Google Ads campaigns for an e-commerce website to increase conversions and sales.
  3. Analyze Campaign Performance: Use analytics tools to track and analyze the effectiveness of a social media marketing campaign for a non-profit organization.
  4. Create Engaging Content: Develop a content calendar and create blog posts, social media posts, and email newsletters for a start-up to build brand awareness and attract new customers.
  5. Manage Digital Advertising Campaigns: Design and implement a Facebook advertising campaign targeting a specific demographic to promote a new product launch for a consumer goods company.
  6. Engage on Social Media: Manage social media accounts, respond to customer inquiries, and create engaging content to increase followers and engagement for a local restaurant.


Companies must answer the following questions to submit a match request to this experience:

What are you looking for students to accomplish?