Filz is a start-up company looking to accelerate sustainability within the candle industry. We are currently working with a web developer to make a landing page and e-commerce store.

We would like to work with students to lead the copywriting for the websites.

Students should be prepared to:

• Lead the copywriting for the website and ensure it includes the 13 elements listed below:

1. Attention - Biggest benefit, the biggest problem you can solve.

2. Interest - The reason why they should care about what you have to say.

3. Problem - Highlight the issue they’re facing

4. Solution - Introduce the solution to that problem

5. Credibility - The reason why they should believe you

6. Proof - why our solution works.

7. Benefits -

8. Offer - Present your full offer

9. Call to Action

10. Warn - Future pace what will happen if they don’t take action

11. Urgency - Give them a reason to respond now.

12. Restate Benefits - Motivate them to take action now

13. Final Call to Action

In addition to developing copywriting for the 13 website elements as listed above, you may also complete research on best practices.

You will also have to work alongside marketing team members to complete other tasks as necessary.

Students will connect directly with the employer for the duration of their project