Saige aims to enhance its online presence and customer engagement by leveraging its existing content to create visually appealing and engaging social media posts. The project seeks to nurture existing customers and maintain their interest in Saige's offerings while also following up with potential leads through targeted email campaigns. The goal is to apply marketing strategies learned in the classroom to real-world scenarios, focusing on content creation, customer relationship management, and digital communication. The project will involve analyzing Saige's current content, identifying key themes, and crafting posts that align with the brand's voice and objectives. Additionally, the team will develop an email follow-up strategy to convert leads into loyal customers.

- Analyze existing content for potential social media use.

- Create a series of engaging social media posts.

- Develop a strategy for nurturing existing customers.

- Design an email follow-up campaign for leads.

The project deliverables include a comprehensive social media content calendar featuring a series of posts designed to engage Saige's audience. Additionally, the team will provide a detailed report outlining the strategy for nurturing existing customers and a structured email campaign plan for following up with leads. These deliverables will demonstrate the application of marketing principles and digital communication skills.

- Social media content calendar with engaging posts.

- Customer nurturing strategy report.

- Email follow-up campaign plan.