We are looking to have a student conduct usability surveys with 2000 users who fit into our target markets. I already have a survey for one market (millennial women). Will work with student to create one for the elderly.

The main goal is to create a competitive advantage for our site and to see what users need that currently isn't being provided. Here are the responsibilities:

• Submitting interview via online to potential users
• Interview scheduling
• Developing a script for the interview
• Conducting the moderated interview remotely
• Writing the user research plan
• Analyzing the results and defining the solutions
• Following up with the customers to share the final case studies and thank them for their participation
• Provide users with A/B access to the site and gauging their thoughts, criticisms, likes, and recommendations

• Disseminating current survey, and working with CEO to develop new survey for the elderly
• User research plan
• Final presentation and analysis of the findings

Student will be provided with access to the data software used by company for the site.