The goals are driving online visibility, improving search engine rankings, and optimizing website performance:

1. increase Organic Traffic: The main objective is to drive more organic (non-paid) traffic to a website by optimizing its content, structure, and other elements to rank higher in search engine results pages (SERPs).
2. Improve Search Engine Rankings: You will work to enhance our website's position in search engine rankings for specific keywords and phrases relevant to the business or content.
3. Enhance User Experience: SEO is not just about pleasing search engines; it also involves creating a positive user experience. You will aim to make a website more user-friendly, ensuring visitors can easily find the information they seek.
4. Keyword Research: Identify and target relevant keywords that potential visitors are likely to use when searching for products, services, or information related to the website's content.
5. On-Page Optimization: Optimize individual pages on the website by improving elements such as meta tags, headers, images, and content to align with targeted keywords and improve search engine visibility.
6. Off-Page Optimization: Build high-quality backlinks from reputable websites, social media platforms, and other online channels to enhance the website's authority and credibility in the eyes of search engines.
7. Content Strategy: Develop and execute a content strategy that involves creating high-quality, relevant, and engaging content to attract and retain visitors. Content is a crucial factor in SEO success.
8. Technical SEO: Address technical aspects of a website, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily index and understand the content.

1. Conduct comprehensive keyword research to identify opportunities and trends in our industry.
2. Develop and implement effective SEO strategies to improve website traffic, user engagement, and conversion rates.
3. Perform on-page and off-page SEO optimization, including but not limited to content optimization, link building, and technical SEO improvements.
4. Monitor and analyze website performance using free SEO tools and analytics, providing regular reports and insights to the team.
5. Knowledge of trends, search engine updates, and best practices to ensure the continuous improvement of our SEO efforts.
6. Collaborate with content creators, developers, and other stakeholders to implement SEO recommendations and best practices.

I will support the student by giving guidance and instruction. I will also help the student to understand the business environment especially the events industry