We are inviting innovative university students to engage in a unique project opportunity. This project involves developing a comprehensive social media strategy for Progressive Automations, focusing on content creation for Instagram, YouTube, and LinkedIn. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader enhance its social media presence in the B2B manufacturing sector.

The main goal of this project is to create an effective social media strategy that boosts Progressive Automations' online visibility, engages the target audience, and drives business growth through Instagram, YouTube, Google Ads and LinkedIn.

• Develop a content calendar for Instagram, YouTube, Google Ads and LinkedIn.
• Create content themes and topics that align with Progressive Automations' brand and industry.
• Plan a mix of content types (e.g., posts, stories, videos, articles) tailored to each platform.
• Write insightful posts for LinkedIn.
• Identify and collaborate with industry influencers and thought leaders.
• Set key performance indicators (KPIs) to measure the success of the social media strategy.
• Use analytics tools to track performance and gather insights.
• Continuously optimize the strategy based on data and feedback.

Students will receive direct mentorship from our team throughout the project. We will provide guidance and answers to questions related to:

• Our current products and social media marketing
• Customer and industry insights
• Any challenges or decisions the students encounter
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