Press Release Creation
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
press releasesWe want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.
Students should be prepared to:
- Help us refine our story to something compelling and news-worthy
- Write up press releases around multiple news-worthy stories
- Identify media outlets that are most beneficial to us/most likely to pick the story up.
- Send press releases and establish positive rapport with media contacts
- Secure media exposure for our organization.
This is a new product launch and with a background of international sales and marketing , owning a business for over 20 years, I am always open to help explore student's ideas, questions, ....
About the company
Koda Financial Architects is a financial and Tax services company however, this project is NOT for that company. The project is brand new, launching and promoting a non-fiction book, called Papilio. As a graduate 30 years ago, In Belgium, I dreamt about traveling and learning about the freedom the American people always talk about. I left on August 3rd, 1990, with the intention to do a world trip. I kept a diary to record my adventures. Instead of a journey to place, it became a journey of life exploration.