B2B Content Marketing Strategy for Small Consulting Firm
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Project scope
Categories
Lead generation Marketing analytics Market research Social media marketingSkills
target audience content marketing blog posts marketing consulting social media business to business persona (user experience) researchTo create a content marketing strategy to enhance awareness of our consulting services and solutions (B2B). We are a small company (2 full time employees), with very little marketing experience.
This project should focus on:
- Identify user personas (e.g., size of org., job title, location, etc.).
- Propose the ideal digital channels to reach our target audience.
- Develop campaign idea(s) for our brand, solutions, and services.
- Develop new content ideas to market our solutions and services.
- Identify new concepts for blog posts, social media posts, videos, etc.
The final deliverables should take the form of:
- A detailed report including summary of research, analysis, and recommendations. The report should include target audience analysis and strategy recommendations.
Students will connect directly with the employer for guidance throughout the project. We will be available to answer any questions in a timely manner and share any relevant information and data (e.g., existing content including blog posts, podcasts, LinkeIn content, Youtube videos, etc.).
About the company
Perennial Talent helps HR professionals to reduce bias and add objectivity to their hiring, learning and development, and performance management practices using competency frameworks or skills models. Our team of industrial-organizational psychology practitioners works with clients worldwide in private, public, and not for profits. We have developed robust competency frameworks and have created technical competencies in a range of industries including telecom, manufacturing, banking, and policing. After competencies are developed, we help our clients apply competencies to their entire talent lifecycle, from hiring to onboarding to learning and development to performance management and career pathing.
We are experts in delivering exceptional solutions to our clients. Where we require additional help is in the sales and marketing side of our business.
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