TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project.

Phase 1: Orientation and Familiarization

• Objective: Students understand our mission, target audience, and product offerings.
• Tasks:
• Introduce students to our company’s goals.
• Provide insights into our market and services.
• Familiarize students with anesthesiology and broader medical topics.

Phase 2: Topic Generation and Recommendations

• Objective: Students propose relevant blog topics.
• Tasks:
• Encourage creativity in topic selection.
• Explore anesthesiology research areas.
• Suggest engaging news angles.

Phase 3: Content Creation with AI Tools

• Objective: Students draft high-quality blog posts.
• Tasks:
• Use AI tools for research and content generation.
• Craft evidence-based articles.
• Ensure readability and accuracy.

Phase 4: Iterative Refinement with Hemingway

• Objective: Enhance blog readability and style.
• Tasks:
• Students revise drafts based on feedback.
• Apply Hemingway principles for concise, clear writing.
• Strive for engaging storytelling.

Bonus Phase: Marketing Strategies

• Objective: Boost blog visibility.
• Tasks:
• Students recommend innovative marketing approaches.
• Explore social media, partnerships, and outreach.
• By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, products and services
• Recommendation of blog post topics
• Drafts for relevant blog posts
• Revisions of blog posts

Bonus steps would include:

• Recommending blog marketing strategies

Final deliverables should include

• Blog posts.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems or anything else the students might encounter.