The main goal of this project is to build up Aview International's social presence with new English and Spanish channels around different topics such as entertainment, beauty, comedy, etc. The student will also be finding new ways to monetize this content, through advertisement revenue, social media posts and sponsorship opportunities.

In order to achieve the project goal, learners will need to complete the following tasks:

- Expand on research to ways to grow new English channels.

- Enhance/test the strategy for creating and managing the new channels.

- Create content for the new channels.

- Monitor and analyze the performance of the new channels.

- Identify areas for improvement and adjust the strategy accordingly.

Final deliverables should include:

- A written report outlining the plan, strategy and performance of the new channels.

- A presentation summarizing the research, strategy, and results.

Students will be working closely with the head of social media alongside the cofounders in creating and distributing the YouTube and social media content across English platforms. Guidance will also be provided by accelerator programs like Techstars and creative destruction lab mentors.