We are seeking to enhance user engagement and refine the business plan for PopIn, a platform designed to make meaningful connections when attending an event.

The project aims to identify key factors that drive user interaction and satisfaction, and to develop strategies that can increase user retention and platform growth. Students will analyze current user engagement metrics, conduct competitor analysis, and gather user feedback to identify areas for improvement. The goal is to create a comprehensive business strategy that aligns with user needs and market trends. This project will allow students to apply their knowledge of business analysis, marketing strategies, and user experience design to a real-world scenario.

Key tasks include:

- Analyzing existing user engagement data.

- Conducting surveys or interviews to gather user feedback.

- Researching competitor platforms and industry trends.

- Developing a strategic plan to enhance user engagement and business growth.

The project will culminate in a detailed report and presentation outlining the proposed strategies for improving user engagement and refining the business plan for PopIn.

Deliverables include:

- A comprehensive analysis of current user engagement metrics.

- A summary of user feedback and competitor analysis.

- A strategic business plan with actionable recommendations.

- A presentation to stakeholders summarizing findings and proposed strategies.