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Marketing Strategy Plan

Closed
Fyto Technologies
Fyto Technologies
Los Angeles, California, United States
Marcel Furmie
CEO
(2)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Social media marketing Marketing analytics
Skills
marketing strategies target audience value propositions marketing business to business
Details

We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc.

We want students to help us build a marketing strategy plan to engage and grow our target market.

We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • Perform customer discovery with our customers and partners including homeowners, contractors, realtors, property developers and insurers.
  • How do we effectively and cost-efficiently reach our target audience in Malibu and Mandeville, California?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?

This is a flexible project and the deliverables can be defined in collaboration with the educators.

Deliverables
No deliverables exist for this project.

About the company

Company
https://www.fytoinc.com/
Los Angeles, California, United States
0 - 1 employees
Manufacturing, Technology, Environment, Real estate

Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by climate disasters with a specific focus on wildfires.
Fyto has an exclusive license to use a patented sprinkler system in North America. This sprinkler system will douse the home and the area around the home (the fuels) in water and a microbial-based wetting agent.
In addition to this, Fyto is has developed Fyto Cloud, an artificial intelligence-based system to determine when to enable the sprinkler systems around your home. By using a network of sensors, Fyto Cloud can monitor the environment and selectively enable the sprinklers around the home to reduce the risk of fire ignition.
Fyto is targeting homes in the WUI (Wildland Urban Interface) as a large swatch of these homes are unable to get adequate insurance.

We call our wildfire defense product ‘FireFyto’. You can see more at www.homewildfireprotection.com