Prevail Media Group aims to enhance its social media presence by effectively reaching out to new clients and leads. The project involves developing a strategic plan to engage potential clients through various social media platforms. The goal is to increase brand awareness and foster meaningful interactions with prospective clients. Learners will analyze current social media trends, identify target audiences, and will execute these strategies. The project will also involve setting measurable objectives for social media campaigns and evaluating their success. By applying classroom knowledge of digital marketing and communication strategies, learners will gain practical experience in social media management and client engagement.

The project deliverables include a comprehensive social media engagement strategy document and executing the strategy for a month. Additionally, learners will provide a report analyzing the effectiveness of proposed strategies, including metrics for measuring engagement success. The deliverables should demonstrate a clear understanding of target audience engagement and execution of outreach.