The main goal for the project is to develop a sales strategy to expand the market for TataTattoos, focusing on reaching potential customers who have undergone a mastectomy, transgenders, and individuals who want to try temporary nipple/areola tattoos or are unable to get permanent tattoos. This will involve several different steps for the team, including:

- Conducting market research to identify potential customer segments and their preferences.

- Developing a marketing plan to reach and engage with the identified customer segments.

- Creating promotional materials and campaigns tailored to the target audience.

- Implementing sales tactics to increase product visibility and drive conversions.

- Analyzing the effectiveness of the sales strategy and making adjustments as needed.

• Understanding and develop strategy regarding nature of product and ability to show, market and sell product images in different social media outlets and through Google and search engines

• Future recommendations

**Unique challenge with inventory upgrades and replenishments. Product prints with "color shift" and have had to purchase in enormous quantities to ensure consistency. Though I can see competitors are printing with another company and not having this issue.

**Unique challenge includes product being categorized as indecent

**Looking for specific solutions such as ability to price shipping (including international) during order process

The tasks that learners will need to complete to achieve the project goal include:

- A comprehensive market research report identifying potential customer segments and their preferences.

- A detailed marketing plan outlining the strategies and tactics to reach and engage with the target audience.

- Promotional materials and campaigns tailored to the identified customer segments.

- Implementation of sales tactics and a report on the effectiveness of the strategy with any necessary adjustments.

- A final presentation summarizing the sales strategy and its potential impact with future recommendations on expanding the market for TataTattoos.

How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What do our present sales look like over time, and why?
• Who are our largest competitors? What products/services do they provide that are similar to ours?
• Input on choices, problems or anything else the students might encounter.