University of Alberta
University of Alberta
Log in Sign up

Social Media Marketing Plan for Square Root Technologies (Clients)

Open Opened on September 10, 2025
Main contact
Square Root Technologies
Square Root Technologies
Richmond Hill, Ontario, Canada
KEVIN HOLMES
CEO
(15)
4
Project
80 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Information technology Sales strategy Social media marketing
Skills
target audience advertising strategy social media content strategy marketing planning management social media marketing
Details

Main Goal:

To leverage advanced AI-driven tools that automate, optimize, and personalize social media management for Square Root Technologies, with the goal of improving engagement, expanding reach, and driving measurable growth in brand visibility and customer acquisition.


Goals

  1. Enhance Content Creation
  2. Use AI to generate relevant, engaging, and brand-aligned posts tailored to audience segments.
  3. Automate Scheduling & Posting: Streamline workflows to ensure consistent, high-impact content delivery.
  4. Optimize Audience Targeting: Apply AI analytics to identify, understand, and engage high-value audience groups.
  5. Improve Engagement & Responsiveness: Use AI chatbots and auto-reply features for real-time interaction.
  6. Track & Improve Performance: Leverage predictive analytics and KPI dashboards to refine campaigns in real time.


Deliverables

Student Brief :

AI-Driven Social Media Strategy Project Project Overview Square Root Technologies is integrating advanced AI tools to enhance its social media strategy. This project focuses on using AI to automate and optimize content creation, scheduling, audience targeting, engagement, and performance tracking. Students will contribute by evaluating, testing, and applying AI solutions to strengthen the company’s online presence.


Expected Outcomes:

  1. A clear, AI-supported social media content framework tailored to Square Root Technologies’ brand voice and audience.
  2. Improved consistency and engagement across key platforms (LinkedIn, Instagram, X, and TikTok).
  3. Identification of audience insights using AI analytics for better targeting.
  4. Measurable increase in efficiency and performance, tracked through engagement, reach, and conversion metrics.


Deliverables:

  1. Tool Evaluation Report: a short report analyzing 2–3 AI tools (content creation, scheduling, and analytics) with recommendations.
  2. AI-Generated Content Samples: Drafts of posts (captions, visuals, and short videos) created using AI tools.
  3. Social Media Calendar: A 1-month content schedule automated with an AI scheduling tool.
  4. Engagement & Analytics Dashboard: Basic setup of AI-driven tracking metrics (reach, engagement, growth).


Final Presentation:

Summary of findings, outcomes, and strategic recommendations for management.


Student Role:

Research and test AI tools (with provided access/guidelines).

Create and refine sample content aligned with company branding.

Support implementation of the pilot social media calendar.

Analyze results and prepare a concise final report/presentation.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
http://squareroot.technology/
Richmond Hill, Ontario, Canada
2 - 10 employees
Business services, Consumer goods & services, Hospital, health, wellness & medical, Retail
Representation
Disabled-Owned

Square Root Technology Inc. is an innovative company committed to providing business management tools and solutions that create opportunities for our partners to have superior connectivity with their clients, customers, and members and use that connectivity for additional revenue generation. Our enterprise solution provides an end-to-end managed solution that will allow your organization to focus more time and energy on the delivery of your services. Square Root was created and is managed by a group of like-minded individuals with a wealth of knowledge in the business, health care, information technology, and sports industries, and we are dedicated to helping improve the business operations and revenue generation of your organization.