We are a photography studio out of NYC and have been to business for 15 years, successfully enough. In the course of these years, our prices changed from low to high but with the photography industry democratization and easier entry points, the influx of new photographers bring the prices lower. However, not all of them are as skilled, creative, or business-oriented as we believe we are, so a pricing differentiation is natural and healthy. Yet, we are trying to see if any adjustments are needed.

This project will include:

• An identification of our current competitors.
• Obtaining an intel on their presentation, communication, offers, and pricing.
• Creation of a matrix identifying features shared across the companies and those that are different.
• A summary describing our competitive advantages and disadvantages relative to the competition identified.
• A conclusion relating the above summary with our pricing to make it clear if our prices are aligned or would benefit from an adjustment.

We will give you access to any organizational assets to support this project. We can suggest the channels with the names of competitors to research.

Objective

We'd like to get a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our pricing strategy. We hope to gain an insight on how we can differentiate ourselves through our product/service pricing, and our messaging.

Full support and guidance, including demonstration of sample researches.