Marketing Plan.
Closed
Ottawa, Ontario, Canada
Project
Academic experience
80 hours of work total
Learner
Anywhere
Advanced level
Project scope
Categories
Market research Marketing strategySkills
market segmentation marketing research marketing target market promotional mix brand strategy marketing planning consumer behaviour pricing strategies new product developmentWe like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are in the following areas:
- Describe consumer behavior and the means of achieving a “customer-driven” business.
- Apply the concepts of market segmentation, target marketing, and positioning.
- Apply branding strategies for goods and services.
- Determine strategies for developing new products and services that are consistent with evolving market needs.
- Develop pricing strategies that take into account perceived value, competitive pressures, and corporate objectives.
- Develop strategies for the efficient distribution of products and services.
- Develop a promotion-mix for marketing a product or service based on an identified target market.
- Employ marketing research tools.
- Develop a marketing plan for an existing or new product or service.
No deliverables exist for this project.
Partners
About the company
Company
Ottawa, Ontario, Canada
0 - 1 employees
Sales, Business services, Real estate, Marketing & advertising, Business & management
Born of the changes in workspace strategies and solutions. Providing seamless, single-point access to Ottawa's "Third Workspace," SpaceFlex has brought together a network of 15 Coworking and Shared Office Space locations across the city.