Technical Forum Engagement and Content Strategy

Open
Progressive Automations, Inc
Richmond, Argentina
B2B Growth Marketing
(4)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Electrical engineering Market research Competitive analysis Digital marketing Marketing strategy
Skills
competitive analysis data collection content creation content strategy content development article (publishing) research automation
Details

Progressive Automations, Inc seeks to enhance its brand presence and gather valuable insights by engaging with technical forums. The project aims to address user questions, share relevant articles, and collect data for content development and competitive analysis. By participating in these forums, the company can better understand customer needs, identify industry trends, and improve its content strategy. The project will involve researching popular technical forums related to automation, drafting responses to user inquiries, and sharing Progressive Automations' articles to establish authority. Additionally, learners will analyze forum discussions to gather insights that can inform future content creation and competitive positioning.



- Research and identify key technical forums related to automation.


- Engage with users by answering questions and sharing relevant content.


- Gather insights from forum discussions for content development.


- Analyze competitor activity within these forums.

Deliverables

The project deliverables include a comprehensive report detailing the forums engaged, questions addressed, and articles shared. Additionally, learners will provide a summary of insights gathered from forum discussions, highlighting potential content opportunities and competitive analysis. This report will serve as a foundation for Progressive Automations' future content strategy.


Deliverables:

  • Forum Engagement: Provide technical answers, link Progressive Automations articles, and drive traffic to relevant resources.
  • Content Support: Identify trending topics and assist with technical insights for new articles.
  • Competitor Analysis: Track competitor mentions and document unique applications.
  • Weekly Reporting: Summarize insights, article ideas, and competitive analysis for actionable recommendations.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Richmond, Argentina
51 - 200 employees
Manufacturing

WHO WE ARE
To put it simply, Progressive Automations specializes in automation and motion control products. This is led by our electric linear actuators, compatible power supplies, control systems, and PLC controls. In recent years we have also targeted home and office automation, coming out with a range of electric standing desks, TV lifts and lifting column sets. We absolutely love what we do and all things automation!