Virtual Summer Internship '21: Social Media Marketing and Content Creation
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
social media branding graphic design marketing communications blog posts marketing market research content creation social media campaigns market segmentationOur company is able to offer a virtual SUMMER internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills.
The primary focus for the student will be:
- Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users.
- Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience.
- Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer.
- Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Measure and report on the performance of our social media campaigns using tools provided by our company.
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
To fully understand what our team does, please review the following resources:
- https://files.extendatouch.com/overview/
- https://files.extendatouch.com/mutual_referral_program.pdf
- https://www.linkedin.com/company/extendatouch/?viewAsMember=true
Primary contact: (Andy Cramer, CEO)
Secondary contact: (Al Farmer, CTO)
Students will learn critical organizational and managerial skills along side working with marketing developers to better understand social media optimization and the usage of graphic design for advertisements. Students will meet with project manager 1-2 times a week to go over weekly assignments, goals, progress, etc.
About the company
The Caregiving Network™ is transforming care by introducing an international network-effect marketplace with A.I. assistance throughout the website to simplifies connections between individuals caring for others and those that serve them, creating a virtuous cycle. The more individuals that join the platform, the more valuable it becomes for all users. By creating a smart centralized platform where caregivers can access a range of services and support from public and non-profit entities, it will become easier for caregivers to find the trusted support they need and access to a broad range of products and services than through single or limited offerings.